McDonald's_ McCode

To each McDonald's' sandwich, we created a correspondent bar code. By simply using a mobile site, anyone could scan a McCode and receive a discount coupon right on their smartphone.

1x Cannes Lions (Bronze), 4x Shortlist | 1st Lion ever for McDonald's Brazil

Role: Creative
With: Leandro Vilas, Mussashi Shintaku, Erick Stossel, Carlos Schleder, Adriano Alarcon, Arício Fortes

Hélio Maffia _ Creative Director/CW
About

Hélio Maffia _ Creative Director/CW

McDonald's_ McCode

Hélio Maffia _ Creative Director/CW About

Hélio Maffia _ Creative Director/CW

McDonald's_ McCode

Hélio Maffia _ Creative Director/CW
About