About

Mark

 


Hélio Maffia, 32-year-old Creative Director/CW currently based in São Paulo.









 



EXPERIENCE


AfricaDDB - 2022 - ______
AlmapBBDO
- 2021 - 2022
DPZ&T - 2018 - 2021
Y&R Brazil -  2017 - 2018
DM9DDB - 2014 - 2017
Master - 2013 - 2014
Monumenta - 2012 -2013
Comunicata - 2011 - 2012


EDUCATION


University of Brasília (UnB) _ Brazil
Bachelor's Degree in Communications (2009 - 2013)

University of Minho _ Portugal
Communications (2012 - 2012)



CONTACT


hmaffia@gmail.com

+55 61 99967 1246

︎  ︎  ︎  ︎




TALKS/JURY


Unleash Creativity
Centro Educacional Sigma (2017)

Your Portfolio is Your ID
University of Brasília (2017)

Creating for McDonald's
No Cerrado Também tem Leão (2020)

Jury Member
Young Lions 2021

AWARDS


YOUNG LIONS BRAZIL
Winner | Digital | 2018

CANNES LIONS 
11 Lions (1 Titanium, 4 Silvers, 6 Bronzes)

2023
Titanium
| #bringhomethebud
Silver
| PR | #bringhomethebud
Bronze | Creative Strategy | #bringhomethebud
Bronze | Social & Influencer | Atura o Baile
Shortlist | PR | #bringhomethebud
Shortlist | Social & Influencer | #bringhomethebud
Shortlist | Creative Strategy | #bringhomethebud

2022
Bronze | Health & Wellness | The Tiny Pockets
Shortlist | Health & Wellness | The Tiny Pockets

2017
Silver
| Mobile | Kiss the Kremlin
Silver | Mobile | Kiss the Kremlin 
Silver | PR  | Kiss the Kremlin
Bronze | Mobile | Kiss the Kremlin
Bronze | PR | Kiss the Kremlin
Shortlist | Mobile | Kiss the Kremlin
Shortlist | Media | Kiss the Kremlin
Shortlist | Promo & Activation | Kiss the Kremlin   

2016
Bronze | Outdoor | McCode
Shortlist | Outdoor | McCode
Shortlist | Outdoor | McCode
Shortlist | Outdoor | McCode
Shortlist | Outdoor | McCode

ONE SHOW
Silver Pencil
| Social Post | #bringhomethebud | 2023
Bronze Pencil | Experiential & Installations | #bringhomethebud | 2023
Bronze Pencil | Direct (Social Media & Viral Marketing) | Kiss the Kremlin | 2018   
Merit | Current Event Response | #bringhomethebud | 2023
Merit | Multi-Region | #bringhomethebud | 2023
Merit | Social Media (Social Engagement) | Kiss the Kremlin | 2018

D&AD
Wood Pencil
| PR | #bringhomethebud | 2023

CLIO
Gold | OOH | #bringhomethebud | 2023
Gold | Integrated | #bringhomethebud | 2023
Gold | Social Media | #bringhomethebud | 2023
Silver | Experience & Activation | #bringhomethebud | 2023
Silver | PR | #bringhomethebud | 2023

CLIO SPORTS
Gold
| Innovation | #bringhomethebud | 2023
Silver | Social Media | #bringhomethebud | 2023
Silver | Social Media | #bringhomethebud | 2023
Silver | PR| #bringhomethebud | 2023
Silver | Direct | Atura o Baile | 2023
Bronze |Creative Effectiviness | #bringhomethebud | 2023
Bronze| OOH | #bringhomethebud | 2023
Bronze| Social Media | Atura o Baile | 2023

BRAZILIAN CREATIVE CLUB
(The only Brazilian creative with 2 Black Stars and 2 Clients of the Year)

48º Annual | Budweiser Client of the Year
48º Annual Black Star
(Best Idea of the Year) | #bringhomethebud | 2023
48º Annual Gold | Direct | #bringhomethebud | 2023
48º Annual Gold | PR | #bringhomethebud | 2023
48º Annual Gold | Digital | Atura o Baile | 2023
48º Annual Gold | Sound Design | Zero or Nothing | 2023
48º Annual Silver | PR | Atura o Baile | 2023
48º Annual Silver | Real Time Response | #bringhomethebud | 2023
48º Annual Silver | Zero or Nothing | Art Direction | 2023
48º Annual Silver | Zero or Nothing | Use of Music | 2023
48º Annual Bronze | #bringhomethebud | Social Media | 2023
48º Annual Bronze | Zero or Nothing | Editing | 2023
48º Annual In Book | Zero or Nothing | Direction | 2023
48º Annual In Book | Zero or Nothing | Acting Direction | 2023

46º Annual Bronze Star
| Film | A Grande Chuchada de Cheddar | 2021
46º Annual Bronze Star | Digital | A Grande Chuchada de Cheddar 2 | 2021

45º Annual | McDonald's Client of the Year
45º Annual Black Star (Best Idea of the Year) | Méqui | 2020
45º Annual Gold Star | Outdoor | Méqui | 2020
45º Annual Silver Star | Integrated | Méqui | 2020
45º Annual Bronze Star | PR | Méqui | 2020
45º Annual in Book | Digital | Méqui | 2020
45º Annual Shortlist
| Digital | Marcoach | 2020
45º Annual Shortlist | Film | Fome de Mc | 2020

44º Annual Bronze Star
| Promo & Direct | Bloco-Thru | 2019
42º Annual in Book | Green Star (PR) | Kiss the Kremlin | 2017   
42º Annual in Book | Green Star (Digital) | Kiss the Kremlin | 2017

ANDY AWARDS
Gold | Idea | #bringhomethebud | 2023
Gold | Bravery | #bringhomethebud | 2023

EL OJO DE IBEROAMERICA
Gran Ojo
| Sports | #bringhomethebud | 2023
Gran Ojo
| Direct | #bringhomethebud | 2023
Gold
| Best Latin Idea to the World | #bringhomethebud | 2023
Gold
| PR | #bringhomethebud | 2023
Gold
| Effectviness | #bringhomethebud | 2023
Gold
| Direct | #bringhomethebud | 2023
Gold | Mobile | Kiss the Kremlin | 2017  
Gold | PR | Kiss the Kremlin | 2017   
Gold | PR | Kiss the Kremlin | 2017 
Gold | PR | Kiss the Kremlin | 2017  
Silver
| Sports | #bringhomethebud | 2023
Silver
| PR | #bringhomethebud | 2023
Silver
| PR | #bringhomethebud | 2023
Silver
| PR | #bringhomethebud | 2023
Silver | Interactive | Kiss the Kremlin | 2017   
Silver | Media | Kiss the Kremlin | 2017   
Bronze
| Outdoor | #bringhomethebud | 2023
Bronze
| Digital & Social | #bringhomethebud | 2023
Bronze
| Activation | #bringhomethebud | 2023
Bronze
| Activation | #bringhomethebud | 2023
Shortlist | Mejor Idea Local (Brasil) | Kiss the Kremlin | 2017  
Shortlist | Sustentable (Responsabilidad Social) | Kiss the Kremlin | 2017

FIAP
Silver | Inovation | The Tiny Pockets | 2022
Bronze | Health | The Tiny Pockets | 2022
Shortlist | Integrated | The Tiny Pockets | 2022

EFFIE BRASIL
Gold | Alcoholic Drinks | #bringhomethebud | 2023
Gold | Social Media | #bringhomethebud | 2023
Gold | Food | Fome de Mc | 2020
Gold | Brand Experience | Méqui | 2020
Gold | Reputation | Méqui | 2020
Silver | Branded Content | Méqui | 2020
Silver | Retail | Méqui | 2020
Bronze | Food | CBO | 2020
Bronze | Long Term Efficiency | From McDonald's to Méqui | 2022

EFFIE LATAM
Gold | Marketing Estacional | #bringhomethebud | 2023
Gold
| Interactiva | Méqui | 2020
Bronze | Impacto Positivo | Atura o Baile | 2023
Bronze | Carpe Diem | Méqui | 2020
Bronze | Alimentos | Fome de Mc | 2020

PROFISSIONAIS DO ANO
Winner | Filme 30" | Sudeste | Zero ou Nada | 2023
Finalist
| Filme 30" | Sudeste | Natal | 2022
Finalist
| Filme 30" + | Nacional | Fome de Mc | 2019




hmaffia@gmail.com