Hélio Maffia, 34-year-old Creative Director/CW. Currently as an ACD at FCB NY.
EXPERIENCE
FCB NY
Associate Creative Director
New York
2025 - currently
AfricaDDB
Creative Director
São Paulo
2022 - 2025
AlmapBBDO
Copywriter
São Paulo
2021 - 2022
DPZ&T
Copywriter
São Paulo
2018 - 2021
Y&R Brazil
Copywriter
São Paulo
2017 - 2018
DM9DDB
Copywriter
São Paulo
2014 - 2017
Master
Copywriter
Brasília
2013 - 2014
Monumenta
Copywriter
Brasília
2012 -2013
Comunicata
Copywriter Intern
Brasília
2011 - 2012
EDUCATION
University of Brasília (UnB) _ Brazil
Bachelor's Degree in Communications (2009 - 2013)
University of Minho _ Portugal
Communications (2012 - 2012)
CONTACT
AWARDS
YOUNG LIONS BRAZIL
Winner | Digital | 2018
LATIN GRAMMY
Nominee | Best Music Video (Long Format) | Jovem MK (Meu Karma)
CANNES LIONS
26 Lions (1 Titanium, 1 Grand Prix, 3 Gold, 10 Silvers, 11 Bronzes, 34 shortlists)
Titanium | Budweiser | #bringhomethebud | 2023
Grand Prix | Audio & Radio | Budweiser | One Second Ads | 2025
Gold | Audio & Radio | Budweiser | One Second Ads | 2025
Gold | Audio & Radio | Budweiser | UninterruptAds | 2024
Gold | Social & Inlfuencer| Budweiser | Bud Resale | 2025
Silver | Direct | Budweiser | One Second Ads | 2025
Silver | Direct | Budweiser | Bud Resale | 2025
Silver | Social & Influencer | Budweiser | One Second Ads | 2025
Silver | Audio & Radio | Budweiser | UninterruptAds | 2024
Silver | Direct | Budweiser | UninterruptAds | 2024
Silver | Creative Effectiveness | Budweiser | #bringhomethebud | 2024
Silver | PR | Budweiser | #bringhomethebud | 2023
Silver | Mobile | Ssex Bbox | Kiss the Kremlin | 2017
Silver | Mobile | Ssex Bbox | Kiss the Kremlin | 2017
Silver | PR | Ssex Bbox | Kiss the Kremlin | 2017
Bronze | Social & Influencer | Budweiser | One Second Ads | 2025
Bronze | Media | Budweiser | One Second Ads | 2025
Bronze | Media | Budweiser | Ad-Free Movies | 2025
Bronze | Entertainment for Music | Jovem MK | Meu Karma | 2025
Bronze | Print & Publishing | Budweiser | The Beer Inside The Music | 2024
Bronze | Creative Strategy | Budweiser | #bringhomethebud | 2023
Bronze | Social & Influencer | Budweiser | Atura o Baile | 2023
Bronze | Health & Wellness | Aspirina | The Tiny Pockets | 2022
Bronze | Mobile | Ssex Bbox | Kiss the Kremlin | 2017
Bronze | PR | Ssex Bbox | Kiss the Kremlin | 2017
Bronze | Outdoor | McDonald's | McCode | 2016
Shortlist | Film | Budweiser | The Beer Behind Backstage | 2025
Shortlist | Print & Publishing | Budweiser | The Beer Behind Backstage | 2025
Shortlist | Outdoor | Budweiser | The Beer Behind Backstage | 2025
Shortlist | Design | Budweiser | The Beer Behind Backstage | 2025
Shortlist | Audio & Radio | Budweiser | One Second Ads | 2025
Shortlist | Social & Creator | Budweiser | One Second Ads | 2025
Shortlist | Social & Creator | Budweiser | One Second Ads | 2025
Shortlist | Direct | Budweiser | One Second Ads | 2025
Shortlist | Media | Budweiser | One Second Ads | 2025
Shortlist | Media | Budweiser | One Second Ads | 2025
Shortlist | Social & Creator | Budweiser | Bud Resale | 2025
Shortlist | Social & Creator | Budweiser | Bud Resale | 2025
Shortlist | Media | Budweiser | Bud Resale | 2025
Shortlist | Social & Creator | Budweiser | UninterruptAds | 2025
Shortlist | Social & Creator | Budweiser | UninterruptAds | 2025
Shortlist | Audio & Radio | Budweiser | UninterruptAds | 2024
Shortlist | Audio & Radio | Budweiser | UninterruptAds | 2024
Shortlist | Direct | Budweiser | UninterruptAds | 2024
Shortlist | Direct | Budweiser | UninterruptAds | 2024
Shortlist | Media | Budweiser | UninterruptAds | 2024
Shortlist | Media | Budweiser | UninterruptAds | 2024
Shortlist | Creative Effectiveness | Budweiser | #bringhomethebud | 2024
Shortlist | Creative Effectiveness | Budweiser | #bringhomethebud | 2024
Shortlist | PR | Budweiser | #bringhomethebud | 2023
Shortlist | Social & Influencer | Budweiser | #bringhomethebud | 2023
Shortlist | Creative Strategy | Budweiser | #bringhomethebud | 2023
Shortlist | Health & Wellness | Aspirina| The Tiny Pockets | 2022
Shortlist | Mobile | Ssex Bbox | Kiss the Kremlin | 2017
Shortlist | Media | Ssex Bbox | Kiss the Kremlin | 2017
Shortlist | Promo & Activation | Ssex Bbox | Kiss the Kremlin | 2017
Shortlist | Outdoor | Mcdonald's | McCode | 2016
Shortlist | Outdoor | Mcdonald's | McCode | 2016
Shortlist | Outdoor | Mcdonald's | McCode | 2016
Shortlist | Outdoor | Mcdonald's | McCode | 2016
ONE SHOW
Gold Pencil | Use of Media in Social Media | One Second Ads | Budweiser | 2025
Silver Pencil | Social Post | Mustaaaaard | Heinz | 2025
Bronze Pencil | Use of Current Events | Mustaaaaard | Heinz | 2025
Bronze Pencil | Billboard | Mustaaaaard | Heinz | 2025
Bronze Pencil | Social Post | One Second Ads | Budweiser | 2025
Silver Pencil | Social Post | #bringhomethebud | Budweiser | 2023
Bronze Pencil | Experiential & Installations | #bringhomethebud | Budweiser | 2023
Bronze Pencil | Direct (Social Media & Viral Marketing) | Kiss the Kremlin | Ssex Bbox | 2018
Merit | Audio | UninterruptAds | Budweiser | 2025
Merit | Digital & Online | UninterruptAds | Budweiser | 2025
Merit | Print | The Beer Behind Backstage | Budweiser | 2025
Merit | Cinematography | Meu Karma | Jovem MK | 2025
Merit | Direction | Meu Karma | Jovem MK | 2025
Merit | Original Music | Meu Karma | Jovem MK | 2025
Merit | Current Event Response | #bringhomethebud | Budweiser | 2023
Merit | Multi-Region | #bringhomethebud | Budweiser | 2023
Merit | Social Media (Social Engagement) | Kiss the Kremlin | Ssex Bbox |2018
D&AD
Wood Pencil | PR | #bringhomethebud | Budweiser | 2023
Wood Pencil | Cinematography | Long Form | Meu Karma | Jovem. MK | 2025
Wood Pencil | Music Video | Cinematography | Meu Karma | Jovem. MK | 2025
Wood Pencil | Music Video | Direction | Meu Karma | Jovem. MK | 2025
Shortlist | Digital Marketing | One Second Ads | Budweiser | 2025
Shortlist | Music Video | Art Direction | Meu Karma | Jovem. MK | 2025
Shortlist | Scripted Long Form | Meu Karma | Jovem. MK | 2025
CLIO
Gold | OOH | #bringhomethebud | Budweiser | 2023
Gold | Integrated | #bringhomethebud | Budweiser | 2023
Gold | Social Media | #bringhomethebud | Budweiser | 2023
Silver | Film Craft | Jovem MK | Meu Karma | 2025
Silver | Film Craft | Jovem MK | Meu Karma | 2025
Silver | Print | The Beer Behind Backstage | Budweiser | 2025
Silver | Audio | UninterruptAds | Budweiser | 2025
Silver | Social Media | One Second Ads | Budweiser | 2025
Bronze | Creative Data | UninterruptAds | Budweiser | 2025
Silver | Experience & Activation | #bringhomethebud | Budweiser | 2023
Silver | PR | #bringhomethebud | Budweiser | 2023
Silver | Creative Effectiveness | #bringhomethebud | Budweiser | 2024
CLIO MUSIC
Grand Clio | Cinematograpgy | Meu Karma | Jovem MK | 2025
Silver | Direction | Meu Karma | Jovem MK | 2025
Silver | Five Minutes and Over | Meu Karma | Jovem MK | 2025
Silver | Experiential | Professional Fan | Budweiser | 2025
Silver | Social Media | Professional Fan | Budweiser | 2025
Silver | Use of Music in Andvertising | UninterruptAds | Budweiser | 2025
Bronze | Use of Music Innovation | UninterruptAds | Budweiser | 2025
CLIO SPORTS
Gold | Innovation | #bringhomethebud | Budweiser | 2023
Silver | Social Media | #bringhomethebud | Budweiser | 2023
Silver | Social Media | #bringhomethebud | Budweiser | 2023
Silver | PR| #bringhomethebud | Budweiser | 2023
Silver | Direct | Atura o Baile | Budweiser | 2023
Bronze |Creative Effectiviness | #bringhomethebud | Budweiser | 2023
Bronze| OOH | #bringhomethebud | Budweiser | 2023
Bronze| Social Media | Atura o Baile | Budweiser | 2023
BRAZILIAN CREATIVE CLUB
2 Black Stars and 2 Clients of the Year
49º Annual Gold | Digital | UninterruptAds | 2024
49º Annual Silver | Music Video | Jovem MK (Meu Karma) | 2024
49º Annual Bronze | Radio | UninterruptAds | 2024
49º Annual In Book | Direct | UninterruptAds | 2024
49º Annual In Book | Creative Use of Radio | UninterruptAds | 2024
48º Annual | Budweiser Client of the Year
48º Annual Black Star (Best Idea of the Year) | #bringhomethebud | 2023
48º Annual Gold | Direct | #bringhomethebud | 2023
48º Annual Gold | PR | #bringhomethebud | 2023
48º Annual Gold | Digital | Atura o Baile | 2023
48º Annual Gold | Sound Design | Zero or Nothing | 2023
48º Annual Silver | PR | Atura o Baile | 2023
48º Annual Silver | Real Time Response | #bringhomethebud | 2023
48º Annual Silver | Zero or Nothing | Art Direction | 2023
48º Annual Silver | Zero or Nothing | Use of Music | 2023
48º Annual Bronze | #bringhomethebud | Social Media | 2023
48º Annual Bronze | Zero or Nothing | Editing | 2023
48º Annual In Book | Zero or Nothing | Direction | 2023
48º Annual In Book | Zero or Nothing | Acting Direction | 2023
46º Annual Bronze Star | Film | A Grande Chuchada de Cheddar | 2021
46º Annual Bronze Star | Digital | A Grande Chuchada de Cheddar 2 | 2021
45º Annual | McDonald's Client of the Year
45º Annual Black Star (Best Idea of the Year) | Méqui | 2020
45º Annual Gold | Outdoor | Méqui | 2020
45º Annual Silver | Integrated | Méqui | 2020
45º Annual Bronze | PR | Méqui | 2020
45º Annual in Book | Digital | Méqui | 2020
45º Annual Shortlist | Digital | Marcoach | 2020
45º Annual Shortlist | Film | Fome de Mc | 2020
44º Annual Bronze | Promo & Direct | Bloco-Thru | 2019
42º Annual in Book | Green Star (PR) | Kiss the Kremlin | 2017
42º Annual in Book | Green Star (Digital) | Kiss the Kremlin | 2017
ANDY AWARDS
Gold | Idea | #bringhomethebud | 2023
Gold | Bravery | #bringhomethebud | 2023
EL OJO DE IBEROAMERICA
Gran Ojo | Radio & Audio | UninterruptAds |2024
Gran Ojo | Sports | #bringhomethebud | 2023
Gran Ojo | Direct | #bringhomethebud | 2023
Gold | Digital & Social | UninterruptAds |2024
Gold | Media | UninterruptAds |2024
Gold | Content | UninterruptAds | 2024
Gold | Content | Professional Fan | 2024
Gold | Best Latin Idea to the World | #bringhomethebud | 2023
Gold | PR | #bringhomethebud | 2023
Gold | Effectviness | #bringhomethebud | 2023
Gold | Direct | #bringhomethebud | 2023
Gold | Mobile | Kiss the Kremlin | 2017
Gold | PR | Kiss the Kremlin | 2017
Gold | PR | Kiss the Kremlin | 2017
Gold | PR | Kiss the Kremlin | 2017
Silver | Digital & Social | UninterruptAds |2024
Silver | Audio Production | UninterruptAds |2024
Silver | Content | UninterruptAds |2024
Silver | Content | Professional Fan | 2024
Silver | PR | Professional Fan | 2024
Silver | Audiovisual Production | Jovem MK (Meu Karma) | 2024
Silver | Sports | #bringhomethebud | 2023
Silver | PR | #bringhomethebud | 2023
Silver | PR | #bringhomethebud | 2023
Silver | PR | #bringhomethebud | 2023
Silver | Interactive | Kiss the Kremlin | 2017
Silver | Media | Kiss the Kremlin | 2017
Bronze | Audiovisual Production | Jovem MK (Meu Karma) | 2024
Bronze | Audiovisual Production | Jovem MK (Meu Karma) | 2024
Bronze | Digital & Social | Professional Fan | 2024
Bronze | Brand Experience | Professional Fan | 2024
Bronze | PR | Professional Fan | 2024
Bronze | Outdoor | #bringhomethebud | 2023
Bronze | Digital & Social | #bringhomethebud | 2023
Bronze | Activation | #bringhomethebud | 2023
Bronze | Activation | #bringhomethebud | 2023
Shortlist | Mejor Idea Local (Brasil) | Kiss the Kremlin | 2017 Shortlist | Sustentable (Responsabilidad Social) | Kiss the Kremlin | 2017
CICLOPE FESTIVAL (GLOBAL)
Finalist | Direction | Jovem MK (Meu Karma) | 2024
Finalist | Low Budget | Jovem MK (Meu Karma) | 2024
Finalist | Production Design | Budweiser (Zero or Nothing) | 2023
CICLOPE FESTIVAL (LATINO)
Finalist | Production Design | Budweiser (Zero or Nothing) | 2023
Finalist | Direction | Budweiser (Zero or Nothing) | 2023
DIRECTOR'S LIBRARY
Official Selection | Jovem MK (Meu Karma) | 2024
BERLIN COMMERCIAL
Winner | New Generation Award | Jovem MK (Meu Karma) | 2024
Finalist | Best Music Video | Jovem MK (Meu Karma) | 2024
Finalist | Cultural Impact | Jovem MK (Meu Karma) | 2024
Finalist | Craft: Direction | Jovem MK (Meu Karma) | 2024
Finalist | Craft: Cinematography | Jovem MK (Meu Karma) | 2024
Finalist | Craft: Casting | Jovem MK (Meu Karma) | 2024
Finalist | Craft: Editing | Jovem MK (Meu Karma) | 2024
FIAP
Silver | Inovation | The Tiny Pockets | 2022
Bronze | Health | The Tiny Pockets | 2022
Shortlist | Integrated | The Tiny Pockets | 2022
EFFIE BRASIL
Shortlist | Bud Zero | 2024
Silver | UninterruptAds | 2024
Gold | Alcoholic Drinks | #bringhomethebud | 2023Gold | Social Media | #bringhomethebud | 2023
Gold | Food | Fome de Mc | 2020
Gold | Brand Experience | Méqui | 2020
Gold | Reputation | Méqui | 2020
Silver | Branded Content | Méqui | 2020
Silver | Retail | Méqui | 2020
Bronze | Food | CBO | 2020
Bronze | Long Term Efficiency | From McDonald's to Méqui | 2022
EFFIE LATAM
Shortlist | Marketing de Experiencia | The Smallest VIP Area | 2024
Shortlist | Midia Sociales | UninterruptAds | 2024
Gold | Marketing Estacional | #bringhomethebud | 2023
Gold | Interactiva | Méqui | 2020
Bronze | Impacto Positivo | Atura o Baile | 2023
Bronze | Carpe Diem | Méqui | 2020
Bronze | Alimentos | Fome de Mc | 2020
PROFISSIONAIS DO ANO
Winner | Filme 30" | Sudeste | Zero ou Nada | 2023
Finalist | Filme 30" | Sudeste | Natal | 2022
Finalist | Filme 30" + | Nacional | Fome de Mc | 2019