https://heliomaffia.com.br Hélio Maffia - CD/Copywriter Fri, 18 Sep 2026 20:11:51 +0000 https://heliomaffia.com.br en https://heliomaffia.com.br/Homepage Mon, 06 Aug 2018 20:55:27 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Homepage I’m Hélio Maffia. I make ads like the ones on this website. I also make content no one asked for here. https://heliomaffia.com.br/BringHomeTheBud Thu, 13 Apr 2023 23:00:54 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/BringHomeTheBud &nbsp;Budweiser _ #BringHomeTheBud After Budweiser got banned from Catar, we turned a major crisis into an opportunity: offering our hundreds of thousands of beers to the winning country.&nbsp; 4x Cannes Lions (1 Titanium, 2 Silver, 1 Bronze) | 4x One Show (1 Silver, 1 Bronze, 2 Merit) | 1x D&amp;AD (1 Wood) | 5x Clio (3 Gold, 2 Silver) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2a28128fd468a07cc963092e9bf0e68e4c7ff366d9efcc25b882ebd82e42538/5.jpg" data-mid="210827310" border="0" src="https://freight.cargo.site/w/1000/i/f2a28128fd468a07cc963092e9bf0e68e4c7ff366d9efcc25b882ebd82e42538/5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21907408e9f3135017fe832d7bfa25d35b3efab4ba6b5ebece0ed39b6a0e50f5/image-c280373f-0f33-4e44-a44d-02acbb2e83d2.png" data-mid="180168857" border="0" src="https://freight.cargo.site/w/1000/i/21907408e9f3135017fe832d7bfa25d35b3efab4ba6b5ebece0ed39b6a0e50f5/image-c280373f-0f33-4e44-a44d-02acbb2e83d2.png" /> <img width="4244" height="2868" width_o="4244" height_o="2868" data-src="https://freight.cargo.site/t/original/i/19a604805cc2e3bc201c37d829a1969cf92f4a7ffd82d02fe9d750cb51ef19f0/LBRT5092.jpg" data-mid="176077132" border="0" src="https://freight.cargo.site/w/1000/i/19a604805cc2e3bc201c37d829a1969cf92f4a7ffd82d02fe9d750cb51ef19f0/LBRT5092.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/4c2ef5362f513d7e334430e0a9aa59ec0260570d857f6f71ab7e754c802fdbb1/bring-home-the-bud-budweiser-container-red-bringhomethebud-marketing-qatar-2022.jpg" data-mid="180081667" border="0" src="https://freight.cargo.site/w/1000/i/4c2ef5362f513d7e334430e0a9aa59ec0260570d857f6f71ab7e754c802fdbb1/bring-home-the-bud-budweiser-container-red-bringhomethebud-marketing-qatar-2022.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c938be186e495f300d778a4235899519aa42086edfd13cc7fcfb01463a6880c8/container.jpg" data-mid="180081621" border="0" src="https://freight.cargo.site/w/1000/i/c938be186e495f300d778a4235899519aa42086edfd13cc7fcfb01463a6880c8/container.jpg" /> <img width="2149" height="1463" width_o="2149" height_o="1463" data-src="https://freight.cargo.site/t/original/i/a933f8dc0befed629b4a6f003419731719a99265b697e20ac942e35ed371d6a7/budweiser-spain-container-qatar-2022-beer-e1670324083302.jpeg" data-mid="180081699" border="0" src="https://freight.cargo.site/w/1000/i/a933f8dc0befed629b4a6f003419731719a99265b697e20ac942e35ed371d6a7/budweiser-spain-container-qatar-2022-beer-e1670324083302.jpeg" /> <img width="640" height="905" width_o="640" height_o="905" data-src="https://freight.cargo.site/t/original/i/5ff1d5123212249c6ff2f86e942745c7462b8bad28d6d69a8b48a7983a7c161e/1-2.jpg" data-mid="210827309" border="0" src="https://freight.cargo.site/w/640/i/5ff1d5123212249c6ff2f86e942745c7462b8bad28d6d69a8b48a7983a7c161e/1-2.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/bf3a1ced60005982ce240718b763cac3c02f928cb8f202bb18799a78f616c243/USA-budweiser-bring-home-the-bud-street-marketing-container-beer-qatar-2022-FIFA-WORLD-CUP.jpg" data-mid="180082322" border="0" src="https://freight.cargo.site/w/1000/i/bf3a1ced60005982ce240718b763cac3c02f928cb8f202bb18799a78f616c243/USA-budweiser-bring-home-the-bud-street-marketing-container-beer-qatar-2022-FIFA-WORLD-CUP.jpg" /> <img width="1011" height="1011" width_o="1011" height_o="1011" data-src="https://freight.cargo.site/t/original/i/a9e1216324d21c65f3a3fcc3f8e4610e9acea63130db27e0176cc3ec41e821aa/image-cf6f31b8-e694-487a-8557-c63da2ec7e24.jpg.jpeg" data-mid="180169187" border="0" src="https://freight.cargo.site/w/1000/i/a9e1216324d21c65f3a3fcc3f8e4610e9acea63130db27e0176cc3ec41e821aa/image-cf6f31b8-e694-487a-8557-c63da2ec7e24.jpg.jpeg" /> <img width="1794" height="1009" width_o="1794" height_o="1009" data-src="https://freight.cargo.site/t/original/i/6ae00307575d167f9e66c558fcdf0f00690d6c142d59c11e670b5cc68aa1cddb/image-21b1dd0f-6fbf-4f5d-b5d4-78dc6fe34810.png.jpeg" data-mid="180169192" border="0" src="https://freight.cargo.site/w/1000/i/6ae00307575d167f9e66c558fcdf0f00690d6c142d59c11e670b5cc68aa1cddb/image-21b1dd0f-6fbf-4f5d-b5d4-78dc6fe34810.png.jpeg" /> <img width="865" height="898" width_o="865" height_o="898" data-src="https://freight.cargo.site/t/original/i/5490f5a78d414f241f3bdbed9a4b629f637782392c0ed3028d15483c005248d4/Captura-de-Tela-2024-05-13-as-15.24.13.png" data-mid="210826842" border="0" src="https://freight.cargo.site/w/865/i/5490f5a78d414f241f3bdbed9a4b629f637782392c0ed3028d15483c005248d4/Captura-de-Tela-2024-05-13-as-15.24.13.png" /> <img width="935" height="1169" width_o="935" height_o="1169" data-src="https://freight.cargo.site/t/original/i/fb28ab2d4d9f89bcd32017cdcdb93d5c248f5aa606e96e9f4b38adf3adaa464d/image-1033ae6d-d351-4c60-942f-c37d0ea55b63.jpg.jpeg" data-mid="180169189" border="0" src="https://freight.cargo.site/w/935/i/fb28ab2d4d9f89bcd32017cdcdb93d5c248f5aa606e96e9f4b38adf3adaa464d/image-1033ae6d-d351-4c60-942f-c37d0ea55b63.jpg.jpeg" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/3f575f34b9c7d56280184d19fdf1bae73b4a0750cb2d2c89cebff90ed4015d0a/WWH2OKRELRGJ7KESOP5JJZU66A.jpeg" data-mid="175308098" border="0" src="https://freight.cargo.site/w/1000/i/3f575f34b9c7d56280184d19fdf1bae73b4a0750cb2d2c89cebff90ed4015d0a/WWH2OKRELRGJ7KESOP5JJZU66A.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/275d1f18f3323382aefd7e7be8402a7a4f1701e2f21a41ea69590fbe7c6cde2a/image-d8e05ec4-5018-4d95-afb3-fc61bf036546.jpg" data-mid="180168856" border="0" src="https://freight.cargo.site/w/1000/i/275d1f18f3323382aefd7e7be8402a7a4f1701e2f21a41ea69590fbe7c6cde2a/image-d8e05ec4-5018-4d95-afb3-fc61bf036546.jpg" /> Role: Creative Director + Yllo Pedra With:&nbsp;Angerson Vieira, Adriano Sato, Yan Prado, Leandro Vilas, Junior Alves, Lígia Fava https://heliomaffia.com.br/Legacy-Passed Mon, 15 Jun 2026 19:43:24 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Legacy-Passed Michelob ULTRA _ Legacy, Passed From Walt “Clyde” Frazier to Jalen Brunson. A pass 53 years in the making. Live in Times Square 1 minute after the Knicks championship. <img width="2560" height="1685" width_o="2560" height_o="1685" data-src="https://freight.cargo.site/t/original/i/a31a1609e3ef3098fd26a4fa4d0a690bfd849417d44b3cabedc943c4da25cf65/MU_knicks_20260613_FINAL.jpg" data-mid="249515801" border="0" src="https://freight.cargo.site/w/1000/i/a31a1609e3ef3098fd26a4fa4d0a690bfd849417d44b3cabedc943c4da25cf65/MU_knicks_20260613_FINAL.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/d79f34c9807482300a7c11d838a338e01b2dea12a63f8e7d84c513b1d682d594/SnapInsta.to_724129232_18603625672015033_6717684916406821_n.jpg" data-mid="249515829" border="0" src="https://freight.cargo.site/w/1000/i/d79f34c9807482300a7c11d838a338e01b2dea12a63f8e7d84c513b1d682d594/SnapInsta.to_724129232_18603625672015033_6717684916406821_n.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/0517c20e589e1aa0a8097f175387f751d420d071190fca743deff0cacaf0833a/MUxknicks_polaroid.jpg" data-mid="249515802" border="0" src="https://freight.cargo.site/w/1000/i/0517c20e589e1aa0a8097f175387f751d420d071190fca743deff0cacaf0833a/MUxknicks_polaroid.jpg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/50f2bfff2e95f431f569fb2552f1a887664a61269c176102f3c1f521247c5038/HK0QO-GWIAAisyz.jpg" data-mid="249515806" border="0" src="https://freight.cargo.site/w/900/i/50f2bfff2e95f431f569fb2552f1a887664a61269c176102f3c1f521247c5038/HK0QO-GWIAAisyz.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/183faa6f8c1ef65a4a0d43262b5ae490dab647881e93a2d2c9b7a1ef78f16ca2/Unknown-111.jpeg" data-mid="249515833" border="0" src="https://freight.cargo.site/w/1000/i/183faa6f8c1ef65a4a0d43262b5ae490dab647881e93a2d2c9b7a1ef78f16ca2/Unknown-111.jpeg" /> https://heliomaffia.com.br/Michelob-ULTRA-World-Cup Fri, 17 Apr 2026 21:24:54 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Michelob-ULTRA-World-Cup Michelob ULTRA _ World Cup Campaign Global FIFA World Cup campaign for Michelob ULTRA.Ranked #1 on USA Today AdMeter: World Cup Edition Role: ACD + Yllo Pedra + Rodrigo GuaxupéWith:&nbsp;Ricardo Franco, Thomas Mori, Alex Abrantes, Michael Aimette, Danilo Boer https://heliomaffia.com.br/One-Second-Ads Wed, 16 Apr 2025 14:56:09 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/One-Second-Ads Budweiser _ One Second Ads One second: the minimum fans need to recognize a song. 6x Cannes Lions (1 Grand Prix, 1 Gold, 2x Silver, 2x Bronze) | 2x One Show (1 Gold, 1 Bronze) | 1x Clio (1 Silver) | 1x D&amp;AD (Shortlist)&nbsp; Role: Creative Director + Yllo PedraWith: Guilherme Portugal, Lucas Alcorta, Maicon Gomes, Nicholas Bergantin https://heliomaffia.com.br/Forests-Without-Names Tue, 14 Apr 2026 21:37:16 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Forests-Without-Names Hyundai _ Forests Without Names A global initiative to name and map kelp forests, so they can exist in conversations, research, policy, and legal frameworks. 1x Cannes Lions (Bronze), 5x Shortlist Role: ACD + Yllo PedraWith: Pieter Claeys, Roxane Schneider, Ricardo Franco, Michael Aimette, Danilo Boer https://heliomaffia.com.br/UninterruptAds Mon, 15 Apr 2024 21:22:11 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/UninterruptAds Budweiser _ UninterruptAds&nbsp; Rock, Rap, Country, Funk, Pop, and Blues fans all hate the same thing: mood-killing ads on Spotify. But there is something all these genres have in common: musics with "Budweiser" in the lyrics. There are over 500 songs worldwide making unofficial ads for the brand. Unofficial until now. 3x Cannes Lions (1 Gold, 2 Silver) | &nbsp;2x One Show (2 Merit) | &nbsp;3x Clio ( 2 Silver, 1 Bronze) | 2x Clio Music (1 Silver, 1 Bronze) Role: Creative Director + Yllo PedraWith: Adriano Sato, Leandro Bolacha,&nbsp;Angerson Vieira https://heliomaffia.com.br/Bud-Resale Thu, 12 Dec 2024 22:47:20 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Bud-Resale Budweiser _ Bud Resale We turned e-commerce sellers into media to unlock Budweiser's music history. 2x Cannes Lions (1 Gold, 1x Silver) Role: Creative Director + Yllo PedraWith: Thomas Ejnisman, Douglas Dimitrov, Robson Barreto, Nicholas Bergantin https://heliomaffia.com.br/ULTRA-Turnaround Fri, 18 Sep 2026 20:11:51 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/ULTRA-Turnaround Michelob ULTRA _ ULTRA Turnaround In 1994 they had their backs to the game. In 2026, Michelob ULTRA turned them around. https://heliomaffia.com.br/Jovem-MK-1 Mon, 21 Apr 2025 22:06:11 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Jovem-MK-1 Jovem MK _ Meu Karma The first gift many young Brazilians receive in their lives is a gun. &nbsp;This is the story of Jovem MK. But defying the odds, she survived. And found in music a refuge to tell her story. To launch her debut album "Meu Karma," we transformed her life story into a powerful musical short film, highlighting the rise and redemption that young Brazilians experience when they get into a life of crime in their youth.1x Cannes Lions (1 Bronze) | Latin Grammy Nominee | 3x D&amp;AD (3 Wood Pencil) | 3x One Show (3 Merit) | 2x Clio (2 Silver) | 3x Clio Music (1 Grand Clio, 2 Silver) <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4c10ef6551f0ab8560949ff811cfd6f8d3a3884bedc9e9135447d1d1f4b5f11a/Poster_AK.jpg" data-mid="230476380" border="0" src="https://freight.cargo.site/w/1000/i/4c10ef6551f0ab8560949ff811cfd6f8d3a3884bedc9e9135447d1d1f4b5f11a/Poster_AK.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ce2897546b4a3d8b708eadb8e98dfe1ed70a77b17fe0298d1d08cc4c1aa3329c/Poster_38.jpg" data-mid="230476385" border="0" src="https://freight.cargo.site/w/1000/i/ce2897546b4a3d8b708eadb8e98dfe1ed70a77b17fe0298d1d08cc4c1aa3329c/Poster_38.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/edcb898f4febb0decb840dab2ef29533e2a80507322ed02ff517f8f8764fbcd2/Poster_UZI.jpg" data-mid="230476376" border="0" src="https://freight.cargo.site/w/1000/i/edcb898f4febb0decb840dab2ef29533e2a80507322ed02ff517f8f8764fbcd2/Poster_UZI.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c92daf1d65e1cd79760f26e380a277ac83434a7c4824cac95536a303b43c260a/Mockup_Vinil-1.jpg" data-mid="230476388" border="0" src="https://freight.cargo.site/w/1000/i/c92daf1d65e1cd79760f26e380a277ac83434a7c4824cac95536a303b43c260a/Mockup_Vinil-1.jpg" /><img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/02f8a58f228287eb54b56e82618caec5ab28c3d7c1ae110bcf11e8ebafee6a51/Mockup_03.jpg" data-mid="230476375" border="0" src="https://freight.cargo.site/w/1000/i/02f8a58f228287eb54b56e82618caec5ab28c3d7c1ae110bcf11e8ebafee6a51/Mockup_03.jpg" /> Role: Scriptwriter/Creative Director + Yllo PedraWith: Adriano Sato, Leandro Bolacha, Angerson Vieira