https://heliomaffia.com.br Hélio Maffia - CD/Copywriter Fri, 17 Apr 2026 21:24:54 +0000 https://heliomaffia.com.br en https://heliomaffia.com.br/Homepage Mon, 06 Aug 2018 20:55:27 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Homepage I’m Hélio Maffia. Brazilian creative.I make ads like the ones on this website. I also make content no one asked for here. https://heliomaffia.com.br/Michelob-ULTRA-World-Cup Fri, 17 Apr 2026 21:24:54 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Michelob-ULTRA-World-Cup Michelob ULTRA _ World Cup Campaign Global FIFA World Cup campaign for Michelob ULTRA. https://heliomaffia.com.br/BringHomeTheBud Thu, 13 Apr 2023 23:00:54 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/BringHomeTheBud &nbsp;Budweiser _ #BringHomeTheBud After Budweiser got banned from Catar, we turned a major crisis into an opportunity: offering our hundreds of thousands of beers to the winning country.&nbsp; 4x Cannes Lions (1 Titanium, 2 Silver, 1 Bronze) | 4x One Show (1 Silver, 1 Bronze, 2 Merit) | 1x D&amp;AD (1 Wood) | 5x Clio (3 Gold, 2 Silver) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2a28128fd468a07cc963092e9bf0e68e4c7ff366d9efcc25b882ebd82e42538/5.jpg" data-mid="210827310" border="0" src="https://freight.cargo.site/w/1000/i/f2a28128fd468a07cc963092e9bf0e68e4c7ff366d9efcc25b882ebd82e42538/5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21907408e9f3135017fe832d7bfa25d35b3efab4ba6b5ebece0ed39b6a0e50f5/image-c280373f-0f33-4e44-a44d-02acbb2e83d2.png" data-mid="180168857" border="0" src="https://freight.cargo.site/w/1000/i/21907408e9f3135017fe832d7bfa25d35b3efab4ba6b5ebece0ed39b6a0e50f5/image-c280373f-0f33-4e44-a44d-02acbb2e83d2.png" /> <img width="4244" height="2868" width_o="4244" height_o="2868" data-src="https://freight.cargo.site/t/original/i/19a604805cc2e3bc201c37d829a1969cf92f4a7ffd82d02fe9d750cb51ef19f0/LBRT5092.jpg" data-mid="176077132" border="0" src="https://freight.cargo.site/w/1000/i/19a604805cc2e3bc201c37d829a1969cf92f4a7ffd82d02fe9d750cb51ef19f0/LBRT5092.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/4c2ef5362f513d7e334430e0a9aa59ec0260570d857f6f71ab7e754c802fdbb1/bring-home-the-bud-budweiser-container-red-bringhomethebud-marketing-qatar-2022.jpg" data-mid="180081667" border="0" src="https://freight.cargo.site/w/1000/i/4c2ef5362f513d7e334430e0a9aa59ec0260570d857f6f71ab7e754c802fdbb1/bring-home-the-bud-budweiser-container-red-bringhomethebud-marketing-qatar-2022.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c938be186e495f300d778a4235899519aa42086edfd13cc7fcfb01463a6880c8/container.jpg" data-mid="180081621" border="0" src="https://freight.cargo.site/w/1000/i/c938be186e495f300d778a4235899519aa42086edfd13cc7fcfb01463a6880c8/container.jpg" /> <img width="2149" height="1463" width_o="2149" height_o="1463" data-src="https://freight.cargo.site/t/original/i/a933f8dc0befed629b4a6f003419731719a99265b697e20ac942e35ed371d6a7/budweiser-spain-container-qatar-2022-beer-e1670324083302.jpeg" data-mid="180081699" border="0" src="https://freight.cargo.site/w/1000/i/a933f8dc0befed629b4a6f003419731719a99265b697e20ac942e35ed371d6a7/budweiser-spain-container-qatar-2022-beer-e1670324083302.jpeg" /> <img width="640" height="905" width_o="640" height_o="905" data-src="https://freight.cargo.site/t/original/i/5ff1d5123212249c6ff2f86e942745c7462b8bad28d6d69a8b48a7983a7c161e/1-2.jpg" data-mid="210827309" border="0" src="https://freight.cargo.site/w/640/i/5ff1d5123212249c6ff2f86e942745c7462b8bad28d6d69a8b48a7983a7c161e/1-2.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/bf3a1ced60005982ce240718b763cac3c02f928cb8f202bb18799a78f616c243/USA-budweiser-bring-home-the-bud-street-marketing-container-beer-qatar-2022-FIFA-WORLD-CUP.jpg" data-mid="180082322" border="0" src="https://freight.cargo.site/w/1000/i/bf3a1ced60005982ce240718b763cac3c02f928cb8f202bb18799a78f616c243/USA-budweiser-bring-home-the-bud-street-marketing-container-beer-qatar-2022-FIFA-WORLD-CUP.jpg" /> <img width="1011" height="1011" width_o="1011" height_o="1011" data-src="https://freight.cargo.site/t/original/i/a9e1216324d21c65f3a3fcc3f8e4610e9acea63130db27e0176cc3ec41e821aa/image-cf6f31b8-e694-487a-8557-c63da2ec7e24.jpg.jpeg" data-mid="180169187" border="0" src="https://freight.cargo.site/w/1000/i/a9e1216324d21c65f3a3fcc3f8e4610e9acea63130db27e0176cc3ec41e821aa/image-cf6f31b8-e694-487a-8557-c63da2ec7e24.jpg.jpeg" /> <img width="1794" height="1009" width_o="1794" height_o="1009" data-src="https://freight.cargo.site/t/original/i/6ae00307575d167f9e66c558fcdf0f00690d6c142d59c11e670b5cc68aa1cddb/image-21b1dd0f-6fbf-4f5d-b5d4-78dc6fe34810.png.jpeg" data-mid="180169192" border="0" src="https://freight.cargo.site/w/1000/i/6ae00307575d167f9e66c558fcdf0f00690d6c142d59c11e670b5cc68aa1cddb/image-21b1dd0f-6fbf-4f5d-b5d4-78dc6fe34810.png.jpeg" /> <img width="865" height="898" width_o="865" height_o="898" data-src="https://freight.cargo.site/t/original/i/5490f5a78d414f241f3bdbed9a4b629f637782392c0ed3028d15483c005248d4/Captura-de-Tela-2024-05-13-as-15.24.13.png" data-mid="210826842" border="0" src="https://freight.cargo.site/w/865/i/5490f5a78d414f241f3bdbed9a4b629f637782392c0ed3028d15483c005248d4/Captura-de-Tela-2024-05-13-as-15.24.13.png" /> <img width="935" height="1169" width_o="935" height_o="1169" data-src="https://freight.cargo.site/t/original/i/fb28ab2d4d9f89bcd32017cdcdb93d5c248f5aa606e96e9f4b38adf3adaa464d/image-1033ae6d-d351-4c60-942f-c37d0ea55b63.jpg.jpeg" data-mid="180169189" border="0" src="https://freight.cargo.site/w/935/i/fb28ab2d4d9f89bcd32017cdcdb93d5c248f5aa606e96e9f4b38adf3adaa464d/image-1033ae6d-d351-4c60-942f-c37d0ea55b63.jpg.jpeg" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/3f575f34b9c7d56280184d19fdf1bae73b4a0750cb2d2c89cebff90ed4015d0a/WWH2OKRELRGJ7KESOP5JJZU66A.jpeg" data-mid="175308098" border="0" src="https://freight.cargo.site/w/1000/i/3f575f34b9c7d56280184d19fdf1bae73b4a0750cb2d2c89cebff90ed4015d0a/WWH2OKRELRGJ7KESOP5JJZU66A.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/275d1f18f3323382aefd7e7be8402a7a4f1701e2f21a41ea69590fbe7c6cde2a/image-d8e05ec4-5018-4d95-afb3-fc61bf036546.jpg" data-mid="180168856" border="0" src="https://freight.cargo.site/w/1000/i/275d1f18f3323382aefd7e7be8402a7a4f1701e2f21a41ea69590fbe7c6cde2a/image-d8e05ec4-5018-4d95-afb3-fc61bf036546.jpg" /> Role: Creative Director + Yllo Pedra With:&nbsp;Angerson Vieira, Adriano Sato, Yan Prado, Leandro Vilas, Junior Alves, Lígia Fav https://heliomaffia.com.br/One-Second-Ads Wed, 16 Apr 2025 14:56:09 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/One-Second-Ads Budweiser _ One Second Ads One second: the minimum fans need to recognize a song. 6x Cannes Lions (1 Grand Prix, 1 Gold, 2x Silver, 2x Bronze) | 2x One Show (1 Gold, 1 Bronze) | 1x Clio (1 Silver) | 1x D&amp;AD (Shortlist)&nbsp; Role: Creative Director + Yllo PedraWith: Guilherme Portugal, Lucas Alcorta, Maicon Gomes, Nicholas Bergantin https://heliomaffia.com.br/Forests-Without-Names Tue, 14 Apr 2026 21:37:16 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Forests-Without-Names Hyundai _ Forests Without Names A global initiative to name and map kelp forests, so they can exist in conversations, research, policy, and legal frameworks. Role: ACD + Yllo PedraWith: Pieter Claeys, Roxane Schneider, Ricardo Franco, Michael Aimette, Danilo Boer https://heliomaffia.com.br/UninterruptAds Mon, 15 Apr 2024 21:22:11 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/UninterruptAds Budweiser _ UninterruptAds&nbsp; Rock, Rap, Country, Funk, Pop, and Blues fans all hate the same thing: mood-killing ads on Spotify. But there is something all these genres have in common: musics with "Budweiser" in the lyrics. There are over 500 songs worldwide making unofficial ads for the brand. Unofficial until now. 3x Cannes Lions (1 Gold, 2 Silver) | &nbsp;2x One Show (2 Merit) | &nbsp;3x Clio ( 2 Silver, 1 Bronze) | 2x Clio Music (1 Silver, 1 Bronze) Role: Creative Director + Yllo PedraWith: Adriano Sato, Leandro Bolacha,&nbsp;Angerson Vieira https://heliomaffia.com.br/Tunetorials Wed, 08 Oct 2025 17:42:24 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Tunetorials Spotify _ Tunetorials To teach media planner how to advertise on Spotify, instead of boring tutorials, we created Tunetorials. https://heliomaffia.com.br/Bud-Resale Thu, 12 Dec 2024 22:47:20 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Bud-Resale Budweiser _ Bud Resale We turned e-commerce sellers into media to unlock Budweiser's music history. 2x Cannes Lions (1 Gold, 1x Silver) Role: Creative Director + Yllo PedraWith: Thomas Ejnisman, Douglas Dimitrov, Robson Barreto, Nicholas Bergantin https://heliomaffia.com.br/Jovem-MK-1 Mon, 21 Apr 2025 22:06:11 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Jovem-MK-1 Jovem MK _ Meu Karma The first gift many young Brazilians receive in their lives is a gun. &nbsp;This is the story of Jovem MK. But defying the odds, she survived. And found in music a refuge to tell her story. To launch her debut album "Meu Karma," we transformed her life story into a powerful musical short film, highlighting the rise and redemption that young Brazilians experience when they get into a life of crime in their youth.1x Cannes Lions (1 Bronze) | Latin Grammy Nominee | 3x D&amp;AD (3 Wood Pencil) | 3x One Show (3 Merit) | 2x Clio (2 Silver) | 3x Clio Music (1 Grand Clio, 2 Silver) <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4c10ef6551f0ab8560949ff811cfd6f8d3a3884bedc9e9135447d1d1f4b5f11a/Poster_AK.jpg" data-mid="230476380" border="0" src="https://freight.cargo.site/w/1000/i/4c10ef6551f0ab8560949ff811cfd6f8d3a3884bedc9e9135447d1d1f4b5f11a/Poster_AK.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ce2897546b4a3d8b708eadb8e98dfe1ed70a77b17fe0298d1d08cc4c1aa3329c/Poster_38.jpg" data-mid="230476385" border="0" src="https://freight.cargo.site/w/1000/i/ce2897546b4a3d8b708eadb8e98dfe1ed70a77b17fe0298d1d08cc4c1aa3329c/Poster_38.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/edcb898f4febb0decb840dab2ef29533e2a80507322ed02ff517f8f8764fbcd2/Poster_UZI.jpg" data-mid="230476376" border="0" src="https://freight.cargo.site/w/1000/i/edcb898f4febb0decb840dab2ef29533e2a80507322ed02ff517f8f8764fbcd2/Poster_UZI.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c92daf1d65e1cd79760f26e380a277ac83434a7c4824cac95536a303b43c260a/Mockup_Vinil-1.jpg" data-mid="230476388" border="0" src="https://freight.cargo.site/w/1000/i/c92daf1d65e1cd79760f26e380a277ac83434a7c4824cac95536a303b43c260a/Mockup_Vinil-1.jpg" /><img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/02f8a58f228287eb54b56e82618caec5ab28c3d7c1ae110bcf11e8ebafee6a51/Mockup_03.jpg" data-mid="230476375" border="0" src="https://freight.cargo.site/w/1000/i/02f8a58f228287eb54b56e82618caec5ab28c3d7c1ae110bcf11e8ebafee6a51/Mockup_03.jpg" /> Role: Scriptwriter/Creative Director + Yllo PedraWith: Adriano Sato, Leandro Bolacha, Angerson Vieira https://heliomaffia.com.br/Zero-or-Nothing Wed, 03 May 2023 21:54:11 +0000 Hélio Maffia - CD/Copywriter https://heliomaffia.com.br/Zero-or-Nothing Budweiser _ Zero or Nothing How many epic nights have you missed because you had to work the next day? Or because you didn't feel like drinking alcohol? The truth is, in some multiverse out there, a version of yourself cracked open a cold Bud Zero and had a blast. Campaign to launch Bud Zero alcohol in Brazil. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f16a913cee86ad23dd0ae0a27bf206eae98eaf01c2d15cb057b8e5b20c812ce8/9x16-cartela-cinematic-4.png" data-mid="178799934" border="0" src="https://freight.cargo.site/w/1000/i/f16a913cee86ad23dd0ae0a27bf206eae98eaf01c2d15cb057b8e5b20c812ce8/9x16-cartela-cinematic-4.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/daa1e4606bc458de63f0c929f8af7cbb7cd7339644befd71498b2473a296b0fb/9x16-cartela-cinematic.png" data-mid="178799936" border="0" src="https://freight.cargo.site/w/1000/i/daa1e4606bc458de63f0c929f8af7cbb7cd7339644befd71498b2473a296b0fb/9x16-cartela-cinematic.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d0f2112c61f52d88a2e42b7a8615502987a9df37c86ea017d563036612b83222/9x16-cartela-cinematic-3.png" data-mid="178799931" border="0" src="https://freight.cargo.site/w/1000/i/d0f2112c61f52d88a2e42b7a8615502987a9df37c86ea017d563036612b83222/9x16-cartela-cinematic-3.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0944de517654e65682f1282a8fff30c3da6b0bab53a211946afac06153191a23/9x16-cartela-cinematic-2.png" data-mid="178799929" border="0" src="https://freight.cargo.site/w/1000/i/0944de517654e65682f1282a8fff30c3da6b0bab53a211946afac06153191a23/9x16-cartela-cinematic-2.png" /> <img width="800" height="1132" width_o="800" height_o="1132" data-src="https://freight.cargo.site/t/original/i/1500253160ff436ef3e81038d3a8ee45c368c327bc74b8169d0d7b2ee2987905/ezgif-3-3ef14cb973.gif" data-mid="178666163" border="0" src="https://freight.cargo.site/w/800/i/1500253160ff436ef3e81038d3a8ee45c368c327bc74b8169d0d7b2ee2987905/ezgif-3-3ef14cb973.gif" /> <img width="800" height="1132" width_o="800" height_o="1132" data-src="https://freight.cargo.site/t/original/i/4be05eb9bbc2bf63f7a9855d855ff49d46b660856e463148f13286f9dac31e0a/ezgif-3-fcc2bbb56a.gif" data-mid="178666171" border="0" src="https://freight.cargo.site/w/800/i/4be05eb9bbc2bf63f7a9855d855ff49d46b660856e463148f13286f9dac31e0a/ezgif-3-fcc2bbb56a.gif" /> <img width="800" height="1132" width_o="800" height_o="1132" data-src="https://freight.cargo.site/t/original/i/dceb0216737ae7a7d65989c7ef1d9185f978b7fb10502eef16b6c4d1bc98dafe/ezgif-3-e4ec5d7c08.gif" data-mid="178666168" border="0" src="https://freight.cargo.site/w/800/i/dceb0216737ae7a7d65989c7ef1d9185f978b7fb10502eef16b6c4d1bc98dafe/ezgif-3-e4ec5d7c08.gif" /> <img width="800" height="1132" width_o="800" height_o="1132" data-src="https://freight.cargo.site/t/original/i/da1b1d0b6a4722adede8e6473ca6302f3f488176968b44feb63b818e78004639/ezgif-3-f3283815ab.gif" data-mid="178666170" border="0" src="https://freight.cargo.site/w/800/i/da1b1d0b6a4722adede8e6473ca6302f3f488176968b44feb63b818e78004639/ezgif-3-f3283815ab.gif" /> <img width="800" height="1132" width_o="800" height_o="1132" data-src="https://freight.cargo.site/t/original/i/8959041a8d09e60244fb7c2f009cade7e1f5fb089024eb31efd0e025edf0cc0a/ezgif-3-33d1ad1414.gif" data-mid="178666164" border="0" src="https://freight.cargo.site/w/800/i/8959041a8d09e60244fb7c2f009cade7e1f5fb089024eb31efd0e025edf0cc0a/ezgif-3-33d1ad1414.gif" /> <img width="800" height="1132" width_o="800" height_o="1132" data-src="https://freight.cargo.site/t/original/i/45afd8505e77eca4fd474c115a12b54416a6bb6a9a1922b3e28f421db0363727/ezgif-3-d023ef826d.gif" data-mid="178666166" border="0" src="https://freight.cargo.site/w/800/i/45afd8505e77eca4fd474c115a12b54416a6bb6a9a1922b3e28f421db0363727/ezgif-3-d023ef826d.gif" /> <img width="2000" height="2830" width_o="2000" height_o="2830" data-src="https://freight.cargo.site/t/original/i/aeaf8cb9440ed891b3c3db557542bba465de65907f85b618991b107115fbdc03/03-lettering.png" data-mid="179211585" border="0" src="https://freight.cargo.site/w/1000/i/aeaf8cb9440ed891b3c3db557542bba465de65907f85b618991b107115fbdc03/03-lettering.png" /> <img width="2000" height="2830" width_o="2000" height_o="2830" data-src="https://freight.cargo.site/t/original/i/853e1cac4c89c650dffabd6372bf5679633f9b1e09c3c9785f0038b8da7a71ed/02-lettering.png" data-mid="179211583" border="0" src="https://freight.cargo.site/w/1000/i/853e1cac4c89c650dffabd6372bf5679633f9b1e09c3c9785f0038b8da7a71ed/02-lettering.png" /> <img width="2000" height="2830" width_o="2000" height_o="2830" data-src="https://freight.cargo.site/t/original/i/c4a22b8d5f8da949a62c17431bcd11620341163189d6de5eb8f0613d345227f8/04-lettering.png" data-mid="179211586" border="0" src="https://freight.cargo.site/w/1000/i/c4a22b8d5f8da949a62c17431bcd11620341163189d6de5eb8f0613d345227f8/04-lettering.png" /> <img width="2000" height="2830" width_o="2000" height_o="2830" data-src="https://freight.cargo.site/t/original/i/9a824ef82e74599182e68a8f341db0da31bab726f073fc5fb9fb770d9d4b1d3f/01-lettering.png" data-mid="179211584" border="0" src="https://freight.cargo.site/w/1000/i/9a824ef82e74599182e68a8f341db0da31bab726f073fc5fb9fb770d9d4b1d3f/01-lettering.png" /> Role: Creative Director + Yllo PedraWith: Adriano Sato, Victor Moraes,&nbsp;Junior Alves, Lígia Fava,&nbsp;Angerson Vieira